So, as I see it, there are two camps in the Green Hat SEO world. Those that go for the content and those that go for scalability. Really good content takes time to write, craft SEO details, and publish.  Then there is finding something that works a little and scaling the crap out of it. I used to be in the content camp for a while and then I met someone who changed how I looked at things. It was not that I did not think about scale in the past, just that I never seemed to get around to it. Today, however, scalability can be a problem if you don’t have the systems in place to effectively roll out your project. We recently put a set of sites in place that immediately started to show returns. A month and a half later, they have more than paid for themselves and then some and now it is time to do it again. I am a firm believer that once you find something that works, you have to attack. Otherwise you loose your competitive advantage. I have seen it time and time again and I am still guilty of making this mistake myself. There is a reason why you hear so many people say, “Strike while the iron is hot.” Those are some of the most profound words I have ever heard.

SEO, Green Hat, Scalability, Making Money, Content

This entry was posted on Monday, May 1st, 2006 at 11:22 pm and is filed under Green Hat, Making Money, News, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.